One major benefit of using a custom domain name for your website is the fact that you can easily get a professional email address using your domain name.
In this article, I will show you why using your own domain name for your email address is better than using Google’s (or Yahoo or any other free email service providers).
Why should I use a domain email address instead of Gmail?
Customers expect your business to have a domain name and a website. An email address like email@example.com tells people you’re serious about your business.
Free email services, such as Gmail and Yahoo, are great for personal use, but when you use a free email account for business purposes, people will start to doubt your professionalism and credibility.
For example, say you are in the process of planning a business trip and you received an email from a travel agent asking if they could help you book your hotel, conferences and maybe a couple of day excursions. You look at their email address and it’s a Gmail address. For many people, that may be the first clue that something is wrong and they would start to question the trustworthiness of the travel agency.
Why doesn’t this travel agency have its own domain email address? Does it have a website? Is this business legitimate or did I just get spammed? These are some of the questions that you might start to have.
Would you take someone with a Hotmail.com email address seriously? We mean no disrespect here, but there are prejudices about the domain that your email address uses.
firstname.lastname@example.org does look a lot better than email@example.com or firstname.lastname@example.org.
What else can I do with a domain email address that I can’t with Gmail?
When you own your domain name, you can set up email aliases (or email forwarders).
For example, say you have created the domain email address email@example.com. With your Doteasy hosting services, you can also create email aliases such as firstname.lastname@example.org and email@example.com, and have all emails sent to the aliases forwarded to your main domain email address. This way, you are creating the illusion of an organized, professional company.
And because you own your domain name, you are no longer tied to an email service provider or an ISP. If you use a Gmail address for your business, you are tied to Gmail. What if you want to change email service providers and what if you want to use services, such as encryption, that Gmail does not offer? You’re stuck.
By using your own domain name, you have the flexibility and option to use any email hosting provider you like. For example, you can transfer your domain email hosting from GoDaddy to BlueHost and to Doteasy anytime you want.